In today’s age of digitization, we are deluged with digital images, videos, audio files, and more. Knowing how to manage the retrieval, storage, and distribution of those digital assets can be a huge challenge, both for businesses and private families. That’s where Digital Asset Management Systems come in.
Digital Asset Management (DAM) can be defined as the management, cataloguing, organization, and distribution of your digital assets from a central storage location. That central location is known as a DAM system.
However, a DAM system is more than a place to dump all of your digital files and never look at them again. The best systems allow you to connect your digital assets with the people who need to see them—your clients, if you run a business, or your family members.
There are several common types of DAM systems. Brand asset management systems focus primarily on how to store and re-use marketing materials, such as logos, product images, etc. Library asset management systems are used for the storage of a large amount of infrequently changing digital data, such as photos or videos. Production asset management systems focus on the management and organization of frequently changing digital media.
When you are deciding what type of DAM system would be best for you, you need to ask yourself several questions first. What kinds of digital assets do you use? What are the biggest challenges you currently face with managing those assets? Who needs to have access to your digital assets? What problems are you trying to solve with a DAM system?
When we created FamilyArc, our goal was to solve the problem of Digital Asset Management for private families whose stories and memories were being lost to dust, decay, and disorganization. Since then, our vision has expanded to include organizations who want to preserve their identity and stories as well.
With those goals in mind, we created a library asset management system that not only makes digital photos, videos, documents, etc. easy to organize and search through but also encourages system users (family members or employees) to engage with the material and collaborate to create and archive new memories. Every user can be assigned different levels of access to limit or expand how much he or she can contribute to and edit the archive.
Every digital asset has four main stages to its life cycle: creation, management, distribution, and preservation. It is important to find a DAM system that will support your digital assets through all four stages. This is part of why we have included a story creation component in the FamilyArc software. If a DAM system is going to be more than a pure storage, it needs to include opportunities for user interaction. FamilyArc’s Add a Story function allows users to take digital assets and organize them into meaningful stories so that their history and legacy will be preserved for generations to come.
Before you settle on which DAM system is best for your needs, it is a good idea to research top providers and then request demos from your top choices. We would be happy to provide a demo of the FamilyArc software whenever is convenient for you! Request a demo, or click here to learn more about our features.